theleakinyourhometown [at] gmail [dot] com
The virtual world is, in a very real sense, framed by the shape of your monitor. A real frame on the virtual world. And from a commercial standpoint, the available “real estate” — that is, monitor space — is limited. Because of this, issues have come up in cyberspace when websites have been configured to “travel” with a user’s subsequent navigation to other sites so that the first site and, importantly, its brand and banner ads “frame” subsequent sites — regardless of whether there is any association between the sites and, obviously, to the detriment of any advertisers on those subsequent sites whose ads are obscured by the frame. A frame within a frame.
Instead of a real frame on the virtual world, or a virtual frame within a virtual world, augmented reality, for good or for ill, places a virtual frame on the real world. Interesting.
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